Your Email List Should Be Your Hardest-Working Salesperson. Here's How to Build the System That Makes It One.
A free 60-minute live webinar on the welcome flows, automations, newsletters and campaigns that turn the people who already like you into the people who buy from you. For small businesses selling products or services, and no more relying on the algorithm being in a good mood.
Free · 60 minutes live on Zoom, including Q&A · Replay available for 7 days
What you'll learn
One hour on the welcome flows, automations, newsletters and campaigns that turn the people who already like you into the people who buy from you.
- Why your email list is the most valuable thing you own online, and why most businesses leave it gathering dust
- The automations that should be quietly running in every business: welcome, abandoned basket or enquiry follow-up, post-purchase, and restock or waitlist
- How to plan newsletters and campaigns around your marketing calendar, so launches, restocks and seasonal moments actually land
- What this looks like in real businesses, from a single restock alert to a sold-out waitlist launch
- The three ways to work with me, from a plan you build yourself to a system I build and run for you
The hour, at a glance
This is for you if…
- You run a small business, product or service, and you know email should be doing more for you
- You have a list (of any size) that hears from you rarely, or not at all
- You've set up a few emails before but they're not joined up into anything
- You're tired of every sale depending on how your last post performed
- You'd like a clear plan, whether you build it yourself or hand it over
Next session: Friday 27 November.
Runs live on the last Friday of every month. Can't make it? Register anyway and the replay comes straight to your inbox.
☑️ Replay included for everyone who registers, available for 7 days.
* In the US? Register and the replay comes straight to your inbox
Real results
What happens when the emails
actually go out
from six emails
from a lobster restock
from one restock alert
from five Black Friday campaigns
from five Christmas emails
from an early-access list of 110 people
increase in attributed email revenue in month one
on the Autumn/Winter waitlist for Teagan at Marigold Moth, then £3.3K in waitlist orders within 45 minutes of opening and £8.4K within 8 hours
Real results from real businesses. Every business is different and results depend on your offer, your list and your market, so none of this is a promise of what you'll make.
Hello, I'm Molly
I'm Molly, and I build email systems for small businesses that are tired of their best marketing channel being an afterthought. I plan them, write them and set them up so they keep selling long after the launch post has scrolled away.
I've spent the last 6 years helping small businesses market themselves properly, and the pattern I see again and again is that the money is sitting in the inbox. Not in going viral, not in posting more, but in sending the right email to the people who already said yes to hearing from you.
This webinar is the hour I wish every business owner could sit through before they spend another evening on content.
Questions
Is it really free?
Yes. It's a free live webinar, and at the end I'll tell you how you can work with me if you'd like help. There's no obligation.
I can't make the live time. Is there a replay?
Yes, always. Register and the replay will come to your inbox after the session. It's available for 7 days.
How long is it?
60 minutes, including Q&A at the end.
Do I need a big list?
Not at all. Some of the best results I've seen came from small lists. One early-access email to 110 people brought in £5,534.
I sell services, not products. Is this still for me?
Yes. The system is the same: a welcome, follow-up when someone shows interest, and regular emails that keep you front of mind. I'll show examples of both.
Which email platform do I need?
Any of the main ones. Whether you use Klaviyo, Mailchimp, Flodesk, Shopify Email or HighLevel, the principles carry over.
Ready for your emails to start pulling their weight?
Free · 60 minutes · Friday 27 November at 8:00am UK time · Replay available for 7 days